We define business questions
We start with what the data should answer instead of multiplying charts with no purpose.
Service: Analytics
Finally know what's working in your business.
We set up tracking and a dashboard that gives plain answers: where customers come from, what sells, where you lose money.
Free consultation. No commitment.
Data is useless until it tells you what to do.
We set up tracking and dashboards that, instead of hundreds of charts, give simple answers: where customers come from, what sells, where you lose money. We connect data from your store, ads, site and CRM, set correct attribution (including server-side GTM) and build reports that lead to decisions. Where needed, we go deeper into advanced data analysis: cohort analysis, retention, LTV and forecasting.
Sound familiar?
You have Google Analytics, but you do not understand it and do not know what decision to make. Or you have data in five tools that disagree, and you do not know which one to trust.
From raw data to decisions.
Correct measurement and tracking
We set GA4, events and tags so the numbers are reliable. Without that, everything else is guessing.
Server-side and client-side attribution
We configure GTM on the server and in the browser to know which channel truly sold despite cookie blockers.
Data source integration
We connect store, ads, CRM and other sources into one consistent picture instead of five conflicting ones. We most often connect this with performance marketing and E-Commerce / DTC.
Dashboards and reports
We build a simple view with answers you can understand without an analyst next to you.
Advanced data analysis where it pays off
Cohort analysis, retention, LTV, segmentation and forecasting where they create real advantage.
Technology stack.
Collection and tagging
- GA4
- Google Tag Manager
- PostHog
Warehouse and transformation
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BigQuery
Explanation: A central place for storing and analyzing company data. -
dbt
Explanation: A tool for turning raw data into report-ready datasets. - Fivetran
Visualization and BI
- Looker Studio
- Metabase
- Mixpanel
We design analytics to answer business questions, not create more dashboards nobody uses.
Natu.Care
Analytics we use for our own decisions.
At Natu.Care, analytics, attribution and cohort analysis drive real budget and product decisions across 27 markets. We use the same craft for you, from correct tracking to advanced data analysis.
27 marketsanalytics and attribution50+digital products
Service-specific questions
Do I need to understand data?
No. We build the dashboard and report so they can be understood without technical knowledge. We explain what the numbers mean and which decision they suggest. We handle the technical side.
What will I see in the dashboard?
Plain answers to the most important questions: where customers come from, which products and channels sell, where you lose people in the funnel and how sales change over time. No flood of charts nobody reads.
Can you connect store, ads and CRM data?
Yes, that is one of the main points. We connect store, ads, analytics and CRM into one consistent picture, so the numbers match and you do not have to guess which one to trust.
How often do I get a report?
Depending on needs: a dashboard available all the time plus weekly or monthly summaries. We set a rhythm that helps decisions instead of burying you in data.
What is server-side attribution and why do I need it?
It is a more accurate measurement of where customers come from, resistant to cookie blockers and browser limits. It lets you know which ad and channel really sell, so you do not burn budget based on bad data.
I already have GA4, but I do not understand it.
That is the most common case. We check whether tracking is correct (often it is not), clean it up and build a readable report on top. GA4 is a tool, we turn it into answers.
What is advanced data analysis and do I need it?
It means deeper analysis: cohorts, retention, LTV, segmentation and forecasting. You need it when basic tracking is already in place and you want better decisions about budget, product and customers. We go there where it truly pays off.
Will you help draw conclusions, not just set tools?
Yes, that is the point. Measurement setup is the start. We regularly read the data with you and point to concrete decisions instead of leaving you with a dashboard.
Is this GDPR-compliant?
Yes, we set tracking with respect for consent and privacy. We limit sensitive data, configure consent and, where needed, recommend legal review before integration.
What company size does this make sense for?
From the moment you have traffic and sales that can support decisions. For a small company we set simple, affordable tracking; for a larger one, a full setup with attribution and advanced data analysis.
From the knowledge base