Context
Natu.Care is a DTC supplement brand developed across 27 European markets. The project combines direct sales, subscriptions, educational content and international operations, so it needs a coherent store, data layer and retention process.
Scope
The scope covered Shopify, subscription model, marketing automation, sales analytics, customer segmentation, conversion optimization and scaling paid and organic channels.
Solution
We connected offer, checkout, post-purchase communication and measurement into one system. The store supports one-time and recurring sales, automations help with retention, and reports show performance by market, channel and customer segment.
Result
The result is a DTC store operating across 27 markets, a base of 100k+ customers and a 4.93/5 rating. The project shows practical ecommerce experience where the goal is not only launching a store, but also retention, margin and further scaling.